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Case study · Travel & attractions

529,795 campaign emails in one quarter, all sent by the client's own team

We brought a landmark attraction's webstore and OTA bookings into one CRM, then handed its marketing team a platform it now runs on its own.

Marketing emails sent in one quarter
529,795
Campaigns built and sent by the client's team
7 of 7
Opens from offer campaigns
38,400

The challenge

What wasn't working

  • Bookings came from an on-premise webstore with no cloud API, and an OTA that only sends confirmation emails.
  • With no single guest list, there was no easy way to market to past visitors.
  • The team wanted to run its own campaigns, without waiting on a vendor.

The solution

What we did

  1. Webstore bookings

    A small script on the client's side pushes each booking to us, with no access to their network needed.

  2. OTA bookings

    Confirmation emails are auto-forwarded, parsed and added to the CRM.

  3. Self-serve campaigns

    We set up guest journeys and surveys, then trained the team to build and send its own campaigns.

  4. Built for big sends

    Large campaigns run in parallel without slowing the platform down.

Two booking sources, one CRMNeither source had an API, so each got its own way in.
Own webstoreOn-premise · push script
OTA partnerEmails only · auto-forward and parse
One guest CRMSelf-serve campaigns, journeys and surveys
Big sends, in parallelBatching, validation and sending run as separate stages, so several large campaigns move at once.
BatchValidateSend
Campaign ADoneDoneSending
Campaign BDoneValidating
Campaign CBatching

Results

What changed

  • All 7 campaigns in Q2 2026, averaging about 75,000 recipients each, were built and sent by the client's team.
  • 529,795 marketing emails delivered with no platform issues: 38,400 opens and about 1,160 clicks.
  • Automated journey emails were opened 2.4× as often per send as broadcast campaigns.
  • Every webstore and OTA booking lands in one CRM, with no manual exports.
Q2 2026 campaign resultsFrom the platform's campaign dashboard, 1 April to 30 June 2026.
Metric7 marketing campaignsAutomated journey
Emails sent529,795966
Open rate7.2%38,400 opens17.5%169 opens
Click rate0.2%1,161 clicks0.7%7 clicks
Out of every 1,000 emails sentHow many people opened and clicked, campaigns vs the automated journey.
Opened2.4× higher on the journey
Marketing campaigns72
Automated journey175
Clicked3.3× higher on the journey
Marketing campaigns2
Automated journey7

Each measure has its own scale. Marketing: 529,795 emails across 7 campaigns. Journey: 966 emails.

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