D2c brand customer feedback

D2C brand customer feedback across app and stores, on one taxonomy.

D2C brands that open stores hear from customers in two places: app reviews and store reviews. Falcon classifies both on the same taxonomy, so you can see whether a returns or sizing problem is digital, physical or both.

Updated

  • Every review classified
  • Locations compared fairly
  • Evidence behind every number

Free review snapshot

See what your customers are saying, before you talk to us.

Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.

  • The themes customers raise most
  • Where sentiment is slipping
  • Real quotes behind each theme

No commitment. We use your details only to send your snapshot and follow up. Privacy policy

Taxonomy: L1, L2 and L3 ranked by feedback volume with their sentiment mix

The problem

What gets in the way

Two channels, two pictures

App reviews talk about delivery and returns; store reviews about staff and trial rooms. Nobody sees the whole customer.

Product issues show up everywhere

A sizing problem appears in app returns and in store complaints, analysed separately.

New stores, few reviews

Early stores need careful reading before comparisons mean anything.

How it works

From every review to the next step

  1. Every location's reviews

    Falcon collects the public Google Maps reviews of each store, and your app's Google Play reviews if you have one.

  2. Classified your way

    Each review is sorted into a taxonomy built from your own reviews, with sentiment for each mention and the words that support it.

  3. Compare, act, check

    Compare stores within their peer group, give rising issues an owner, and watch whether they fall.

What you get

What your team gets

What customers talk about

Themes, sub-themes and specific issues ranked by volume with their sentiment mix.

Taxonomy: L1, L2 and L3 ranked by feedback volume with their sentiment mix

Where it is slipping

Negative share by topic and month, with small samples flagged.

Experience signals: a heatmap of negative share by topic and month, with the selected cell's insight

Evidence for every finding

Open any finding to read the reviews behind it.

Customer evidence: one review with its L1, L2 and L3 classification, a suggested next step and an AI-drafted reply

See it on a sample workspace, or on your own reviews with our team.

Book a demo

FAQ

Frequently asked questions

Can app and store reviews be compared?

Yes, on the same taxonomy, filterable by source.

How do new stores get compared fairly?

Small samples are flagged rather than ranked.

Can we see product-level feedback?

Where customers mention products, those mentions are classified.

Who uses it?

Founders, product, retail and CX teams.

Which review sources does Falcon cover?

Google Maps reviews of your locations and Google Play reviews of your app.

Free review snapshot

See what your customers are saying, before you talk to us.

Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.

No commitment. We use your details only to send your snapshot and follow up. Privacy policy