Review analytics vs social listening
Review analytics vs social listening: experience versus conversation.
Social listening tracks what people say about your brand in public conversation. Review analytics tracks what customers say about their actual experience at your stores and in your app. They answer different questions; here is where each fits.
Updated
- Every review classified
- Locations compared fairly
- Evidence behind every number
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
- The themes customers raise most
- Where sentiment is slipping
- Real quotes behind each theme
No commitment. We use your details only to send your snapshot and follow up. Privacy policy
The problem
What gets in the way
Conversation mistaken for experience
Social spikes reflect news and campaigns, not what happened in stores.
Location blind spots
Social posts rarely say which store; reviews always do.
Duplicate spending
Teams buy social tools to answer questions reviews already answer.
How it works
From every review to the next step
Every location's reviews
Falcon collects the public Google Maps reviews of each location, and your app's Google Play reviews if you have one.
Classified your way
Each review is sorted into a taxonomy built from your own reviews, with sentiment for each mention and the words that support it.
Compare, act, check
Compare locations within their peer group, give rising issues an owner, and watch whether they fall.
What you get
What your team gets
What customers talk about
Themes, sub-themes and specific issues ranked by volume with their sentiment mix.
Where it is slipping
Negative share by topic and month, with small samples flagged.
Evidence for every finding
Open any finding to read the reviews behind it.
See it on a sample workspace, or on your own reviews with our team.
FAQ
Frequently asked questions
Which is better for operations?
Review analytics, because reviews are tied to locations and visits.
Which is better for brand and PR?
Social listening, for reach, campaigns and public conversation.
Does Falcon do social listening?
No. Falcon analyses Google Maps and Google Play reviews.
Can they be combined?
Use the same topic list where possible and compare trends.
Which review sources does Falcon cover?
Google Maps reviews of your locations and Google Play reviews of your app.
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
No commitment. We use your details only to send your snapshot and follow up. Privacy policy