Build vs buy review analysis with LLMs
Build vs buy review analysis: what it really takes with LLMs.
With language models, building your own review analysis looks easy: send reviews to an API and ask for themes. The hard parts are everything around the model. Here is what a build involves, and when buying makes more sense.
Updated
- Every review classified
- Locations compared fairly
- Evidence behind every number
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
- The themes customers raise most
- Where sentiment is slipping
- Real quotes behind each theme
No commitment. We use your details only to send your snapshot and follow up. Privacy policy
The problem
What gets in the way
The demo is easy
A prototype that summarises a few hundred reviews takes an afternoon.
Production is not
Collecting from every location, keeping categories stable and rolling results up by store and month takes months.
Upkeep never ends
Models change, prompts drift, categories evolve, and someone must check accuracy every month.
How it works
From every review to the next step
Every location's reviews
Falcon collects the public Google Maps reviews of each location, and your app's Google Play reviews if you have one.
Classified your way
Each review is sorted into a taxonomy built from your own reviews, with sentiment for each mention and the words that support it.
Compare, act, check
Compare locations within their peer group, give rising issues an owner, and watch whether they fall.
What you get
What your team gets
What customers talk about
Themes, sub-themes and specific issues ranked by volume with their sentiment mix.
Where it is slipping
Negative share by topic and month, with small samples flagged.
Evidence for every finding
Open any finding to read the reviews behind it.
See it on a sample workspace, or on your own reviews with our team.
FAQ
Frequently asked questions
What does a build need?
Collection and deduplication, a taxonomy, classification with evidence, storage, roll-ups, dashboards, accuracy checks and ongoing maintenance.
When should we build?
When you have engineering capacity, unusual requirements and a team to maintain it.
When should we buy?
When you want results across many locations quickly and consistently, without maintaining a pipeline.
How does Falcon handle the hard parts?
Collection from Google Maps and Google Play, your own taxonomy, LLM labels that must quote evidence, issue clustering with an audit trail, and store-by-month roll-ups.
Which review sources does Falcon cover?
Google Maps reviews of your locations and Google Play reviews of your app.
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
No commitment. We use your details only to send your snapshot and follow up. Privacy policy