Competitor review analysis

Competitor review analysis compared on the same terms as your own.

Falcon analyses competitors' public reviews alongside yours, so you can compare ratings, rating mix, positive share and themes for the same period and cities, and read the reviews behind every difference.

Updated

  • Same sources and periods
  • Themes compared side by side
  • Original reviews one click away

Free review snapshot

See what your customers are saying, before you talk to us.

Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.

  • The themes customers raise most
  • Where sentiment is slipping
  • Real quotes behind each theme

No commitment. We use your details only to send your snapshot and follow up. Privacy policy

Analytics: feedback volume, ratings, sentiment, the conversation over time and the themes in focus

The problem

What gets in the way

Comparing headline ratings

A competitor's 4.5 against your 4.3 says nothing about what customers prefer, or why.

Anecdotes about rivals

Strategy is shaped by a few competitor reviews someone read, not by what thousands of customers wrote.

Different yardsticks

Your analysis uses one set of categories, competitor research another. Nothing lines up.

How it works

From every review to the next step

  1. Bring in competitor reviews

    Public reviews of chosen competitors are collected for the same sources and periods as yours.

  2. Compare on the same terms

    Ratings, rating mix, rating change, positive share and themes are compared across brands, filterable by city and period.

  3. Read the difference

    Open the original reviews behind any difference to see what customers actually say.

What you get

What your team gets

Brands side by side

Ratings, rating mix and change against earlier periods across brands.

Analytics: feedback volume, ratings, sentiment, the conversation over time and the themes in focus

Themes compared

What customers praise and criticise for each brand, by theme.

Taxonomy: L1, L2 and L3 ranked by feedback volume with their sentiment mix

The reviews behind it

Open original reviews for any brand and theme.

Insight & feedback: the theme tree, highlights for each theme and the breakdown

See it on a sample workspace, or on your own reviews with our team.

Book a demo

FAQ

Frequently asked questions

What is competitor review analysis?

Analysing competitors' public reviews with the same method as your own, to see where customers rate them better or worse and why.

Which competitors can we compare?

Competitors with public reviews on the sources Falcon covers; we agree the list with you.

Can we compare by city?

Yes. Comparisons can be filtered by city and period.

Can we compare against earlier periods?

Yes: the previous equal period, custom prior dates or the same dates in an earlier year.

Which sources are used?

Public Google Maps and Google Play reviews.

Free review snapshot

See what your customers are saying, before you talk to us.

Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.

No commitment. We use your details only to send your snapshot and follow up. Privacy policy