Customer feedback analysis software
Customer feedback analysis software that ends in a fix, not a dashboard.
Falcon is customer feedback analysis software for brands with many stores and an app. It classifies every review, shows which issues are rising where, routes them to the team that owns them and lets you check that the fix worked.
Updated
- Your themes, three levels deep
- An owner and next step for every finding
- Before and after, by month
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
- The themes customers raise most
- Where sentiment is slipping
- Real quotes behind each theme
No commitment. We use your details only to send your snapshot and follow up. Privacy policy

The problem
What gets in the way
Dashboards that end in a meeting
Feedback tools produce charts. The charts are presented, discussed and filed, and the same complaints arrive next month.
Analysis that needs an analyst
Getting an answer means exporting data and waiting for someone to build a spreadsheet.
No link to who fixes it
Findings stop at the CX team. The people who own billing, stock or staffing never see the evidence.
How it works
From every review to the next step
Classify every review
Store and app reviews are sorted into your themes, sub-themes and specific issues, with sentiment for each mention.
Find and route what is rising
Signals rank where negative share is rising; each insight names the owner from your taxonomy and a next step.
Close the loop
Track the action to done and watch the issue's negative share in the following months.
What you get
What your team gets
One view of the customer experience
Volume, ratings, sentiment and the conversation over time across every channel.

Findings with owners
Each insight names the issue, why it matters and a next step for the team that owns it.

Questions answered in plain language
Ask Talon about your feedback and get analyses you can check, with the reviews behind them.

See it on a sample workspace, or on your own reviews with our team.
FAQ
Frequently asked questions
What is customer feedback analysis software?
Software that turns unstructured customer feedback, such as reviews, into structured findings: topics, sentiment, specific issues and trends, so teams can decide what to fix.
Who uses Falcon?
Customer experience, operations and marketing teams at brands with many stores or an app, plus regional and store managers who act on the findings.
Do we need analysts to use it?
No. Findings, signals and insights are ready to read, and Ask Talon answers questions in plain language. Every number opens the reviews behind it.
Does it include surveys or support tickets?
Falcon analyses Google Maps reviews of your stores and Google Play reviews of your app.
How do we know a fix worked?
Because reviews keep arriving and are classified the same way, you can compare an issue's negative share before and after a change, by store and month.
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
No commitment. We use your details only to send your snapshot and follow up. Privacy policy