Store performance from reviews
Store performance from reviews, compared fairly across every location.
Falcon turns the public Google Maps reviews of every store into comparable measures of store performance: the issues customers raise at each location, how negative they are and whether they are getting better or worse.
Updated
- One taxonomy for every store
- Small samples flagged, not ranked
- Every number opens its reviews
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
- The themes customers raise most
- Where sentiment is slipping
- Real quotes behind each theme
No commitment. We use your details only to send your snapshot and follow up. Privacy policy
The problem
What gets in the way
League tables nobody trusts
Ranking stores by average rating puts a store with 25 reviews next to one with 2,500. The order changes every week and managers argue with it.
A rating with no reason
A store's rating falls from 4.4 to 4.1 and nobody can say whether it is staff, stock, queues or a single bad week.
Store visits based on anecdotes
Regional managers decide where to spend time from complaints that reached head office, not from what thousands of customers wrote.
How it works
From every review to the next step
Every store's reviews, one taxonomy
Falcon collects each location's public Google Maps reviews and classifies them into the same themes, sub-themes and issues.
Compare like for like
See each store's volume, sentiment and leading issues for the same period and source, with small samples flagged.
Find where to act
Signals show which topics are slipping at which stores by month, and each one opens the reviews that explain it.
What you get
What your team gets
Store-level analytics
Feedback volume, ratings and sentiment for each location and period, with the themes in focus.
Signals by topic and month
A heatmap of negative share by topic and month. Small samples are flagged so a quiet store isn't mistaken for a failing one.
The reason behind each store's numbers
Open a finding to read what customers wrote, with each review's theme and sentiment and a suggested next step.
See it on a sample workspace, or on your own reviews with our team.
FAQ
Frequently asked questions
How can reviews measure store performance?
Reviews describe what customers noticed at a specific store: service, waiting, stock, cleanliness, billing and more. Classified consistently, they show which issues each store has, how often and whether they are improving, which a star rating alone cannot.
Why not just rank stores by Google rating?
Averages built on very different numbers of reviews are not comparable, and a rating does not say what is wrong. Comparing issue rates for the same period, with small samples flagged, gives a fairer and more useful picture.
What counts as a small sample?
Falcon flags findings built on few reviews so they are not ranked alongside well-supported ones. Your team can still open and read those reviews.
Can we compare stores of different formats?
Yes, by filtering to comparable stores and the same period and source. Comparing a highway outlet with a mall flagship is rarely fair, so compare each store with its peers.
Which sources are included?
Google Maps reviews of your stores, and Google Play reviews of your app, which are kept separate from store-level results.
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
No commitment. We use your details only to send your snapshot and follow up. Privacy policy