Resort review management

Resort review management built on what guests actually say.

Falcon reads the Google reviews of every resort and shows what guests say about rooms, food, activities, staff and value, which properties are slipping and why, so resort review management goes beyond replying.

Updated

  • Every review classified
  • Locations compared fairly
  • Evidence behind every number

Free review snapshot

See what your customers are saying, before you talk to us.

Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.

  • The themes customers raise most
  • Where sentiment is slipping
  • Real quotes behind each theme

No commitment. We use your details only to send your snapshot and follow up. Privacy policy

Taxonomy: L1, L2 and L3 ranked by feedback volume with their sentiment mix

The problem

What gets in the way

Long stays, long reviews

Resort guests write about everything from check-in to the kids' club. The important line is easy to miss.

Seasons distort everything

Peak holiday weeks change both who stays and what they write; month-on-month comparisons mislead.

Members and guests differ

Holiday club members return often and judge differently from first-time guests.

How it works

From every review to the next step

  1. Every location's reviews

    Falcon collects the public Google Maps reviews of each resort, and your app's Google Play reviews if you have one.

  2. Classified your way

    Each review is sorted into a taxonomy built from your own reviews, with sentiment for each mention and the words that support it.

  3. Compare, act, check

    Compare resorts within their peer group, give rising issues an owner, and watch whether they fall.

What you get

What your team gets

What customers talk about

Themes, sub-themes and specific issues ranked by volume with their sentiment mix.

Taxonomy: L1, L2 and L3 ranked by feedback volume with their sentiment mix

Where it is slipping

Negative share by topic and month, with small samples flagged.

Experience signals: a heatmap of negative share by topic and month, with the selected cell's insight

Evidence for every finding

Open any finding to read the reviews behind it.

Customer evidence: one review with its L1, L2 and L3 classification, a suggested next step and an AI-drafted reply

See it on a sample workspace, or on your own reviews with our team.

Book a demo

FAQ

Frequently asked questions

Can we compare peak seasons year on year?

Yes, by filtering to the same period in different years.

Which topics are covered?

The taxonomy is built from your guests' reviews: typically rooms, food, activities, staff, facilities, location and value.

Can we compare resorts of different types?

Compare resorts of similar type and market for fair results.

Do you analyse travel agency reviews?

Falcon analyses Google Maps reviews of your properties.

Which review sources does Falcon cover?

Google Maps reviews of your locations and Google Play reviews of your app.

Free review snapshot

See what your customers are saying, before you talk to us.

Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.

No commitment. We use your details only to send your snapshot and follow up. Privacy policy