Hotel review analysis
Hotel review analysis for every stage of the stay.
Falcon classifies the Google reviews of every property into the parts of the stay guests write about, from check-in and rooms to food, facilities and billing, and shows which are slipping where.
Updated
- Every stage of the stay
- Properties compared like for like
- Guest quotes behind every number
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
- The themes customers raise most
- Where sentiment is slipping
- Real quotes behind each theme
No commitment. We use your details only to send your snapshot and follow up. Privacy policy
The problem
What gets in the way
A rating for a whole stay
A 4.1 says guests were less happy. It does not say whether it was check-in, the rooms or breakfast.
Properties managed in isolation
Each general manager reads their own reviews. A group-wide problem, like an overbooking policy, is invisible.
Fixes without proof
A new housekeeping roster goes in; nobody checks whether room-readiness complaints fell.
How it works
From every review to the next step
Every property's reviews
Falcon collects the public Google Maps reviews of each hotel.
Classified by part of the stay
Each mention is sorted into themes such as arrival, room, cleanliness, staff, food, facilities and billing, with sentiment.
Compare, act, check
See which stage is slipping at which property, give it an owner and watch the trend.
What you get
What your team gets
The stay, theme by theme
Themes, sub-themes and specific issues ranked by volume with their sentiment mix.
Properties side by side
Volume, ratings and sentiment per property and period.
An insight for each finding
What is happening, why it matters and a next step for the owning team.
See it on a sample workspace, or on your own reviews with our team.
FAQ
Frequently asked questions
What is hotel review analysis?
Classifying what guests write in their reviews into the parts of the stay, measuring how positive or negative each is, and tracking it by property and month.
Can we compare properties of different types?
Compare properties of similar type and market; filter to the group you want to compare.
Does it include online travel agency reviews?
Falcon analyses Google Maps reviews of your properties.
Can we see whether a change worked?
Yes. Compare a theme's negative share at a property before and after the change, by month.
Who uses it?
Group operations, guest experience teams and general managers.
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
No commitment. We use your details only to send your snapshot and follow up. Privacy policy