Retail customer feedback

Retail customer feedback from every store, in one view.

Falcon turns the Google reviews of every store into retail customer feedback you can act on: what shoppers say about staff, stock, checkout, trial rooms, returns and store upkeep, which stores are slipping and why.

Updated

  • Every store's reviews classified
  • Stores compared with their peers
  • Shoppers' words behind every finding

Free review snapshot

See what your customers are saying, before you talk to us.

Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.

  • The themes customers raise most
  • Where sentiment is slipping
  • Real quotes behind each theme

No commitment. We use your details only to send your snapshot and follow up. Privacy policy

Taxonomy: L1, L2 and L3 ranked by feedback volume with their sentiment mix

The problem

What gets in the way

Feedback scattered across stores

Each store's reviews sit on its own profile. Nobody sees that trial-room complaints tripled at mall stores.

Policies explained badly at the counter

Exchange and return complaints repeat across stores because the policy is explained differently in each.

Peaks distort the picture

Sale and festive weeks change volume and complaints; month-to-month ratings cannot separate season from slippage.

How it works

From every review to the next step

  1. Every store's reviews

    Falcon collects the public Google Maps reviews of each store, and your app's Play Store reviews if you have one.

  2. Retail topics, from your reviews

    Staff, product and stock, checkout, trial rooms, returns, store environment and price, with sentiment per mention.

  3. Compare stores and act

    Find stores outside their peer range, read the reviews and give each issue an owner.

What you get

What your team gets

A retail taxonomy that fits

Themes, sub-themes and specific issues found in your shoppers' reviews.

Taxonomy: L1, L2 and L3 ranked by feedback volume with their sentiment mix

Store-level analytics

Volume, ratings and sentiment per store and period.

Analytics: feedback volume, ratings, sentiment, the conversation over time and the themes in focus

Evidence for store managers

Every finding opens the reviews that explain it.

Customer evidence: one review with its L1, L2 and L3 classification, a suggested next step and an AI-drafted reply

See it on a sample workspace, or on your own reviews with our team.

Book a demo

FAQ

Frequently asked questions

What retail customer feedback does Falcon analyse?

Google Maps reviews of your stores, and Google Play reviews of your app if you have one.

Can we compare stores fairly?

Yes. Compare stores of similar format for the same period; small samples are flagged rather than ranked.

Can it handle sale and festive seasons?

Filter by period to compare a season with the same season last year.

Where do the categories come from?

From your own reviews, three levels deep: themes, sub-themes and specific issues.

Does it include survey feedback?

Falcon analyses public reviews. Many retailers use it alongside their survey programme.

Free review snapshot

See what your customers are saying, before you talk to us.

Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.

No commitment. We use your details only to send your snapshot and follow up. Privacy policy