Supermarket review analysis
Supermarket review analysis aisle by aisle, store by store.
Falcon classifies every Google review of your supermarkets into freshness, availability, checkout, staff, cleanliness, pricing and delivery, and shows which stores and topics are changing.
Updated
- Every review classified
- Locations compared fairly
- Evidence behind every number
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
- The themes customers raise most
- Where sentiment is slipping
- Real quotes behind each theme
No commitment. We use your details only to send your snapshot and follow up. Privacy policy
The problem
What gets in the way
Freshness complaints are specific
Reviews name produce, dairy or meat at particular stores; aggregated ratings hide them.
Checkout queues at peaks
Evening and weekend queues drive many complaints at busy stores.
Online orders and stores mixed
Substitutions and delivery slots generate their own complaints.
How it works
From every review to the next step
Every location's reviews
Falcon collects the public Google Maps reviews of each store, and your app's Google Play reviews if you have one.
Classified your way
Each review is sorted into a taxonomy built from your own reviews, with sentiment for each mention and the words that support it.
Compare, act, check
Compare stores within their peer group, give rising issues an owner, and watch whether they fall.
What you get
What your team gets
What customers talk about
Themes, sub-themes and specific issues ranked by volume with their sentiment mix.
Where it is slipping
Negative share by topic and month, with small samples flagged.
Evidence for every finding
Open any finding to read the reviews behind it.
See it on a sample workspace, or on your own reviews with our team.
FAQ
Frequently asked questions
Can we see freshness complaints by category?
Where customers name categories such as produce or dairy, mentions are classified and comparable.
Can online grocery reviews be included?
App reviews from Google Play are classified on the same taxonomy, kept separate.
Can we compare stores of different sizes?
Yes, using rates and peer groups.
Who uses it?
Store operations, category and supply chain teams.
Which review sources does Falcon cover?
Google Maps reviews of your locations and Google Play reviews of your app.
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
No commitment. We use your details only to send your snapshot and follow up. Privacy policy