Brand sentiment from reviews
Brand sentiment from reviews in your customers' own words.
Falcon gives marketing and brand teams what customers say about the brand in reviews: trust, value, quality and the language customers use, by region and over time.
Updated
- Every review classified
- Locations compared fairly
- Evidence behind every number
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
- The themes customers raise most
- Where sentiment is slipping
- Real quotes behind each theme
No commitment. We use your details only to send your snapshot and follow up. Privacy policy
The problem
What gets in the way
Brand tracking without voice
Surveys give scores; reviews give the words customers actually use.
Campaigns without ground truth
After a campaign, nobody knows whether customers who visited describe the brand differently.
Regional differences hidden
Value perceptions differ by city tier; national averages hide them.
How it works
From every review to the next step
Every location's reviews
Falcon collects the public Google Maps reviews of each location, and your app's Google Play reviews if you have one.
Classified your way
Each review is sorted into a taxonomy built from your own reviews, with sentiment for each mention and the words that support it.
Compare, act, check
Compare locations within their peer group, give rising issues an owner, and watch whether they fall.
What you get
What your team gets
What customers talk about
Themes, sub-themes and specific issues ranked by volume with their sentiment mix.
Where it is slipping
Negative share by topic and month, with small samples flagged.
Evidence for every finding
Open any finding to read the reviews behind it.
See it on a sample workspace, or on your own reviews with our team.
FAQ
Frequently asked questions
What brand topics can be tracked?
Typically trust, value for money, quality and loyalty language, defined from your reviews.
Can we see regional differences?
Yes, by filtering stores by region or city.
Can we use customer language in messaging?
Reviews show how customers describe what they value; quotes can be read by theme.
Does it replace social listening?
No; reviews reflect visitors' experiences, social listening reflects public conversation.
Which review sources does Falcon cover?
Google Maps reviews of your locations and Google Play reviews of your app.
Free review snapshot
See what your customers are saying, before you talk to us.
Tell us your brand. We read its public Google reviews and send back the themes customers raise most, with the quotes behind them.
No commitment. We use your details only to send your snapshot and follow up. Privacy policy